Post by account_disabled on Oct 21, 2023 8:50:43 GMT
Marketing thought leader and SEO expert Michael King is in the midst of quite an impressive run these days.Fresh off of being named a 2020 Search Marketer of the Year, Michael has a book coming out in early 2022 focused on demystifying the computer science behind SEO. As for the here and now, the Founder and Managing Director of iPullRank continues to plan, optimize, and create modern digital marketing campaigns sought out — and trusted — by Fortune 500 brands.
Michael leads his agency with a unique blend of Phone Number List content strategies and engineering skills — the kind of advanced thinking other professionals turn to for new methodologies and a competitive edge.And while he’s leading the charge to apply technologies that exist today, Michael envisions even greater possibilities on the horizon with the explosion of language models. As he puts it, the merging of technology and science into computer advancements “is about to make the SEO world an even more interesting and competitive space.”A serial entrepreneur at heart who likens the experience to the NBA Finals or the Super Bowl of business, Michael has been recognized as an expert in marketing by Forbes, is a globe-trotting speaker (and rapper!), and someone who truly inspires us as a marketer to watch.
In this in-depth and entertaining interview, we get right down to business with Michael about the exciting future of SEO (with advice for young search marketers), try our best to get him to rant about SEO misconceptions that just won’t die, and draw out his blunt advice for brands about their responsibilities, nactions and direct impact in diversity, equality, and inclusion today.LinkedIn: You focus a great deal on the merging of SEO with technology and science. What do you see as the most important innovations taking place today at that intersection?I’d say the explosion of language models is the most interesting thing that’s happening in technology that is touching SEO right now. It’s giving us two new superpowers at scale as SEOs. One, the ability to understand language more effectively and two, the ability to generate viable copy with minimal human intervention.
You may have heard about how an AI called GPT-3 can write copy that’s good enough for major publications. Well, GPT-3 is a language model that people are using to automate writing that is virtually undetectable by a human reader. That language model is based on technology that Google’s AI team developed called “Transformers.” Transformers in-turn informed something called BERT that has changed how Google understands content. The open-source community has gotten a hold of these and has been building all types of amazing things around it.All of these advancements in a computer’s ability to understand and generate natural language are about to make the SEO world an even more interesting and competitive space. People that are early adopters are going to build some very large moats around them very quickly. My team at iPullRank and I have had a lot of fun as of late playing with this stuff and coming up with bleeding-edge solutions for our clients to scale content that is actually useful to people across billions of pages. I love it because it allows us to free ourselves up to do more creative work while a language model can handle more of the mundane stuff.
Michael leads his agency with a unique blend of Phone Number List content strategies and engineering skills — the kind of advanced thinking other professionals turn to for new methodologies and a competitive edge.And while he’s leading the charge to apply technologies that exist today, Michael envisions even greater possibilities on the horizon with the explosion of language models. As he puts it, the merging of technology and science into computer advancements “is about to make the SEO world an even more interesting and competitive space.”A serial entrepreneur at heart who likens the experience to the NBA Finals or the Super Bowl of business, Michael has been recognized as an expert in marketing by Forbes, is a globe-trotting speaker (and rapper!), and someone who truly inspires us as a marketer to watch.
In this in-depth and entertaining interview, we get right down to business with Michael about the exciting future of SEO (with advice for young search marketers), try our best to get him to rant about SEO misconceptions that just won’t die, and draw out his blunt advice for brands about their responsibilities, nactions and direct impact in diversity, equality, and inclusion today.LinkedIn: You focus a great deal on the merging of SEO with technology and science. What do you see as the most important innovations taking place today at that intersection?I’d say the explosion of language models is the most interesting thing that’s happening in technology that is touching SEO right now. It’s giving us two new superpowers at scale as SEOs. One, the ability to understand language more effectively and two, the ability to generate viable copy with minimal human intervention.
You may have heard about how an AI called GPT-3 can write copy that’s good enough for major publications. Well, GPT-3 is a language model that people are using to automate writing that is virtually undetectable by a human reader. That language model is based on technology that Google’s AI team developed called “Transformers.” Transformers in-turn informed something called BERT that has changed how Google understands content. The open-source community has gotten a hold of these and has been building all types of amazing things around it.All of these advancements in a computer’s ability to understand and generate natural language are about to make the SEO world an even more interesting and competitive space. People that are early adopters are going to build some very large moats around them very quickly. My team at iPullRank and I have had a lot of fun as of late playing with this stuff and coming up with bleeding-edge solutions for our clients to scale content that is actually useful to people across billions of pages. I love it because it allows us to free ourselves up to do more creative work while a language model can handle more of the mundane stuff.